Often it is not the application of management dogmas.
Rather, Daniel Bloch sees the difference in awakening a
feeling of creativity and passion that gives small
companies in particular the strength to be at the forefront
of the market. In a relaxed style, he tells episodes from
his company that lead to a major future project. With this
approach and a look beyond pure economics, he
creates a new concept for successful entrepreneurship
based on people.
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